If you look closely, you’ll see many of the rooftops of Bucharests’ Lipscani quarter glimmer in the sun, reflecting newly applied copper and tin back to the sky above as if to suggest that first and foremost this metropolis is rebuilding itself under the eyes of god. While this city is indeed dotted with its fair share of sites bearing religious importance, there’s no mistaking the zeal with which modern Bucharest is being rebuilt by the people on the ground. It’s a place where one encounters making and re-making almost at every turn and it's a great coincidence that the neighborhood at the forefront of this change is one with a long history of trades and guilds. Romania is not waiting for any heavenly bodies to anoint them, if the organizers of Connection have anything to say about it the focus here is on linking up the market and the citizenry into a society that is sustaining and sustainable. I’ve come here to keynote Connection, a conference on social innovation put on by an ambitious group called Ropot. More on this in a bit, but first: the city.

Lipscani plays the part of a familiar European tourist district, replete with terraces sponsored by beer companies, street vendors, and the steady thump-thump of Euro beats oozing out of cafes with more neon than customers. On the surface it can be generic, but with a closer look one finds moments of genuine and endearing locality. Many of the wares on offer at the street market, for instance, appear locally produced and this includes the sweets (which are very sweet). Pockets of the 19th century, such as the popular brewery restaurant Caru' cu Bere offer a hospitable glimpse of the pre-communist city, not to mention a hearty meal to beat back the chill of an autumn Sunday.

A local wedding amidst the tourists that fill Caru' cu Bere to the rafters

According to locals, the original dream of the reinvigoration of this neighborhood was to create an artists’ quarter. Although the current iteration is more gentrified than this—and it’s no Postdamer Platz, so this gentrification is very relative—gems like the small bar Atelier Mecanic shine through. It’s a sort of high style junkyard where the local cool kids drink amidst a setting various mechanical trinkets repurposed as thoughtful decoration. The communist-era leftovers lining the walls are strong material symbols and it’s tempting to see them as trophies of the conquest, now drained of their robotic animation and relegated to watch from their perch on the walls as contemporary Bucharest thrives. It’s the kind of place where one imagines a new generation of intelligentsia congregating, like the editorial staff of Decat o Revista, an upcoming local magazine on the model of “Wired meets the New Yorker”, or the group of architecture students sketching across a narrow table while I visited.

Sunday afternoon in Atelier Mecanic

But one does not come to Romania without thinking about Dracula, and so to his castle we go. Three hours north of Bucharest is the town of Bran, the population of which has just grown by 80 for Connection, a long weekend focused on building social innovation capacity within central eastern Europe. Initiated by the enthusiastic four-person core of Ropot and executed with a network of partners, the event brings together a wide range of people from Romania and neighboring countries to bring new ideas to the conversation. Carefully crafted as a multi-day event, it’s also designed to build connections and spread knowledge laterally.

Don't let the looks fool you, although the atmosphere was decidedly relaxed, Connection was carefully orchestrated

Blindly-drawn portraits posted as a who's-who of the event

In the spirit of the many social entrepreneurs in attendance, I came to make a simple pitch: details make or break big picture ambition, and design approaches are a useful lens to pursue the details and the big picture concurrently. Under this umbrella I took the opportunity to share Sitra’s work on projects including HDL, Synergize Finland, and Low2No. The latter containing an excellent example of the big picture/small detail balance in Sitra’s efforts to remove barriers to large scale timber construction in Finland. This is driven by the big picture goal of a carbon neutral built environment but involves to specific (but unexpected) actions such as working to change fire codes so that large scale timber construction is possible, not just for us but for others as well.

But I started my talk with a simple observation from the streets of Lipscani: we live in a world of multiple overlapping systems and yet these are all too often sub-optimized in isolation of each other. In just about any European city you can observe this for yourself in very concrete terms by paying attention to the downspouts. Often you will find that downspouts and other external plumbing takes a less than direct path to the ground, and occasionally one that involves significant conflict, such as the photo above with a drain violently puncturing through the decorative plaster work of the building. This is a visible symptom of the architect and plumber not agreeing on which system will take precedence and which will gracefully defer.

The rigidity of different systems becomes extremely apparent in moments of forced intersection

It’s an example of the impossibility of agreeing to disagree when decisions are involved. We can agree to disagree on a philosophical basis because this stays in our minds, but when it comes time to do something in a world of finite space, time, and material, action requires agreement—or violence.

Function piercing decoration, or: the hard considerations of gravity, flow rates of water within a pipe, and the threat of water damage against the soft factors of the cultural value architectural form, symbolic meaning of a building, and connotations that a physical structure conveys onto the organization that sits within it

At the core of this observation, and my pitch that design is positioned as a lens to help us make sense of it as a practice, is the observation that we’re still often clumsy in bringing synthesis to hard and soft factors. In the example above, rain water, flow rates, gravity, etc. vs. architectural form, cultural meaning, social connotations.

To resolve these two into a harmonious whole, as one is able to observe in more considered acts of architecture, requires a synthetic approach that balances the demands of hard and soft factors. This is something that the best businesses do as well. Nokia had touch screen phones much before Apple, after all, but the technocratic approach they took to conceptualizing a phone as a gadget inhibited full consideration of the softer side of the cultural role of a cellular phone. (For what it’s worth, this is demonstrably different now that Nokia Design is under the leadership of Marko Ahtisaari).

And so one of the central aspects of the conversation at Connection was the difficulty of bringing hard economic costs and soft social benefits onto the same ledger so that an attractive investment case can be made to appropriate investors. As groups across Europe are currently struggling with this issue, I was not surprised to see the same here in Romania. What encouraged me, however, was the verve with which some of the attendees took up the challenge.

As groups which aspire to support and enhance local communities increasingly look to social investment rather than grants, an important bit of mindset change is occurring. The more we as a society are able to entertain social returns on investment the closer we are to obtaining one of the basic mechanisms of a healthy social society—one that neither forces each individual to be a self-sufficient island nor forces the state to make unrealistic promises.

Investments come with investors, and investors have a moral obligation to put their money to best use. In the past this has more often than not implied the best annual return in financial terms. Looking forward, the notion of returns will slowly become more open, perhaps also including social returns expressed in monetary equivalent in a manner similar the cap and trade of carbon emissions.

The reason why I gave up my weekend to participate in an event in the middle of Romania is because I wanted to see how this part of the world was thinking through these issues, and what I might be able to bring back with me to our work in Finland. There are a handful of leads I will be following up, but the thing that came through most clearly was the drive and commitment of the participants to devise new ways of addressing the issues they’re concerned about—be it corruption, poverty, social exclusion—with a constructive eye towards the future. Connection itself is a testament to that by virtue of the fact that it eschews the typical conference format of individual grandstanding and hands-off consumption of presentations and instead delivers a weekend of capacity building.

Romania's native carmaker, Dacia

We took turns sharing experiences in finding the right product, developing a business case, and what to look for in policy EU developments that will affect social innovation. But also about very pragmatic skills and tools such as learning how to hone a pitch and how to skillfully use media—both traditional and non. These how-tos were anchored by a mix of stories on the ground from individuals such as Chris Worman who is developing an innovative community ‘loyalty card’ scheme in central Romania and Dr. Anna Burtea who is exploring new commercial opportunities to enhance her foundation’s reach and impact. As examples of social innovation in development they were not all easy-breezy success, and that’s what I appreciated most. The Connection team managed to create an environment where frustration and failures were just as much a part of the conversation as success and scale.

Ropot and their co-organizers take a moment to regroup and adjust plans for the next session

So when I write that I left the event feeling optimistic it’s for the same reasons that I enjoyed my brief time traveling the landscape of Romania: it’s a place that is still in the habit of making things, but equally one that can remake and repair when needed. Perhaps because of the relatively high levels of contrast visible even on the street—I did, I must confess, nearly escape a pack of angry wild dogs—I detected in my fellow attendees both a shared sense of responsibility for the future as well as an imperative to find one’s own specific contribution.

Back in Bucharest, as I type this blog post I am using a wifi network with the password “2030wifi”. An eye on the future, indeed.

1 comment

Posted by Bryan Boyer
October 19th, 2011